The classic approach, that consists of reading the statistics of standard visits provided by Google Analytics : traffic, sources, origin, bounce rate …
The skilled approach, which is oriented towards the objectives and the interactions with the user.
If you’re editing a non-monetized personal blog or managing your neighborhood association’s website, the classic approach probably meets your expectations: you do not need Google Tag Manager. but if you want to grow your e-commerce , earn more cash with your skilled blog or promote the activity of your business, this tool will make you nice services to gather helpful data.
Everything that Google Tag Manager does is already workable with other tools. but there are some things that you may not be doing nowadays because they’re too complex, which Google Tag Manager can enable you to do without technical information, in all simplicity (yes, we’ve that notion simplicity in this area is all relative). With a single tracking code to insert in your website, e-commerce or blog, you can for example:
Track the number of submission of your contact forms in an individualized way, and configure them as objectives in Google Analytics : quote request, subscription to a news report , request a sample … Go from a vision “traffic” to a vision “objective “To measure and improve your ROI (including advertising).
Trigger the Adwords tracking code when a user places an order or submits a request to use the conversion optimizer.
Track clicks on external links and make them happen in Google Analytics, very helpful if you want to develop affiliation.
Count the number of times that users zoom to a product picture, or click the “Add to Cart” button.
Set up remarketing on your site.
Connect your website to outside Google’s tracking and advertising tools.
Again, all this can be done outside Google Tag Manager, but for every service, every event and every objective, you will need to change the source code of your website. Here, just one code is sufficient, and therefore the setting of the various scripts is completed directly and only in the Google Tag Manager interface. it’s also noteworthy that within the context of an oversized organization, this service can allow promoting managers to configure events or trackers without using the services of the IT manager of the company, that isn’t a small advantage once you recognize the time that’s lost to perform such actions.
As with all Google services, putting in GTM needs a Google Account. AN associated Google Analytics account is needed to trace net statistics for a website.The steps square measure then:
Go here: https://www.google.com/tagmanager/
Click on register
Create an account (which can contain many containers, so manage multiple sites)
Create a container (one per tracking code, so usually one per site)
Add the Google Tag Manager chase code to the site (if you already have an analytics tracking code in place, delete it). this is the last time that you will ask your webmaster to intervene.
To make a break. On the one hand you deserved it. On the other hand, it’s time to assume.
Tags and rules
At this point, you have not done much: you have a GTM tracking code on your website, and that is it. the first thing to do is to link your website to your Google Analytics account via GTM to set up the minimum service: your visit statistics. 2 things you can do:
The tags specific to every action / service (an Analytics tag, AN Adwords tag, a form listener …)
The rules, which permit to say on which pages and / or what condition (s) a tag is triggered.
To set up Google Analytics basic monitoring, create a “Universal Analytics” kind tag with “pages viewed” tracking kind and “all pages” rule (standard rules already configured). That’s all. you’re currently ready to move to the next step.
Track form submissions
You will find many tutorials on the web, but to set up form tracking in Google Analytics without changing the code of your existing website, you will need to:
Create a “form listener” tag that you can place in place on all pages or only those where forms are found thanks to the rules.
Create a tag of the “Universal Analytics” type with the following type of “event” tracking, associated with a trigger rule whose condition is equal to gtm.formSubmit. it is possible to follow completely different forms with different elements, for example using a rule based on the id of the form. Warning: if you have a search form on the same page as a contact form and you do not apply your rule, you will trigger the event for a search as well.
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